Do you get that sinking feeling that
You're Not Solving
The Real Problem?
The Titanic’s designers famously assumed it was unsinkable.
They “optimized” cost by providing lifeboats for only 53% of the passengers. A more complete model of the objectives might have provided a more robust solution. As analysts, the key to success is in formulating the problem. Too often we try to “solve” the problem without properly clarifying what matters to our clients and stakeholders. And that’s why 85% of big data analytics projects fail.