If extensions to your business modeling activities depend on convincing upper management of the utility of business decision support software, then a few ‘selling’ tips may help. It’s rather like being a good car salesperson. To sell a car and have a happy customer, you often need to appeal to some basic instincts – and understand that not everyone wants to know about torque curves or limited-slip differentials. Rather than Latin Hypercubes, a safer bet may well be topics like increased productivity and profitability. But even that comes after the first and most important move: getting your colleagues to let go of the status quo.
Making management enthusiastic about decision support software
Sean Salleh
Sean Salleh is a data scientist with experience in guiding marketing strategy from building marketing mix models, forecasting models, scenario planning models, and algorithms. He is passionate about consumer technologies and resource management. He has master's degrees in Operations Research from University of California Irvine and Mathematics from Northeastern University.
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