Real insights. Not just numbers. The ultimate purpose of a data model is not just to generate numbers based on a set of assumptions. It’s rather gaining insight into a business situation so that managers can make better decisions.
Think of the model as laboratory where you can test your decision alternatives in a safe and cost-efficient way.
Analytica has all the features for every step along the “Business Analytics Lifecycle”. You can build your model the right way—from understanding the business situation and building a conceptional, quantitative model—to filling in the most complex, multidimensional calculations to sensitivity and uncertainty analysis.
Going back and forth the cycle is really a snap-allowing for a truly flexible and agile model development. You can easily change your model even at a mature stage, mostly without having to edit any formula.