Moral pressure to be eco-friendly is certainly one motivating factor for manufacturers to go green. But if going green can be a factor that boosts product popularity and …
sean.s
Sean Salleh is a data scientist with experience in guiding marketing strategy from building marketing mix models, forecasting models, scenario planning models, and algorithms. He is passionate about consumer technologies and resource management. He has master's degrees in Operations Research from University of California Irvine and Mathematics from Northeastern University.
Author Posts
Green decision analysis on prices & profits
Standard deviation or standard error
Figuring out what people mean is important. Are they talking about standard deviation? Or about standard error? Or do they consider the two things to be equivalent?
Uncertainty analysis: are you sure about what you’re not sure about?
Tracking uncertainty in the input data in a model and showing how different degrees of such uncertainty affect the final result are strengths of Analytica. However, uncertainty …
Sustainability analysis with Analytica to see both the forest & the trees
By the end of 2014, the Government of Ontario, Canada, has committed to phasing out the use of coal and phasing in renewable solutions to produce electricity.
Monte Carlo analysis for schedules: more than just a mouse click
Project managers using Analytica to model schedules benefit from the built-in Monte Carlo engine. That makes the simulation runs for a given model effortless from the …
Getting over your hesitation on decision support software
For Decision Strategies, Inc., the recommendation is clear: ‘Executives who are hesitant about using decision support systems should consider Analytica.’ Pointing executives…
Decision analytics & feedback loops: the driver & the driven
Out of descriptive, predictive and decision analytics, decision analytics are squarely in the here and now. If you look at the Lumina analogy of driving a car, you’ll see several …
Modeling software as a service (SaaS) & accounting for profitability
What should you expect in terms of profitability when modeling software as a service? Conventional business theory says an enterprise cannot be unprofitable over too long a time…