Max Henrion

Max Henrion has 25 years of experience as a researcher, educator, software designer, consultant, and entrepreneur, specializing in the design and effective use of decision technologies. He is the Founder and CEO of Lumina Decision Systems. He has led teams to create decision-support tools in a wide variety of applications, including energy, environment, R&D management, healthcare, telecommunications, aerospace, security, and consumer choice. He is the lead designer of Lumina’s flagship product line, Analytica -— the software about which PC Week said “Everything that’s wrong with the common spreadsheet is fixed in Analytica”.

Max Henrion

What to do when your model results are ridiculous?

When an exhaustive scrutiny of the model code, the data and more sensitivity analyses don’t reveal why your model isn’t working, you must consider that perhaps it’s your intuition that is wrong. Learn why a normative framework like decision analysis can help vs treating human expertise and intuition as the “gold standard.”

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